Inbound Marketing Consulting
“Inbound marketing is a strategy that utilizes many forms of pull marketing – content marketing, blogs, events, SEO, social media and more – to create brand awareness and attract new business.”
The new standard of modern marketing.
More and more consumers are reclaiming their buying autonomy from traditional advertising tactics. They’re conducting their own research to inform themselves on purchase decisions and reviews. Ultimately, buyers have grown weary of and good at ignoring interruptive advertising. Adopting marketing and sales practices that are better suited to digital consumerism is imperative to successfully promoting your brand.
What Is Inbound Marketing?
Inbound marketing is the targeted, yet sometimes broad effort, of getting new leads to your business in a controllable, automated and predictable way.
The inbound methodology is composed of three stages: attract, engage, and delight. Inbound businesses use the methodology to build trust, credibility, and momentum. It’s about adding value at every stage in your customer’s journey with you.
Why Inbound Marketing
There is so much to gain in doing your competitor research and hypothesizing or analyzing your current and future buyers.
In doing so, you can use real data and numbers to help you identify what buyers to go after and where to steer your brand. By coming up with a holistic, cohesive digital marketing strategy for your business that covers multiple outlets, your brand will be in front of the people you want, when you want, constantly.
Save money by being clear about where you’re going, what you’re doing and who you’re doing it for.
SWOT Analysis + Competition
Research and audit your business, your competitors, your industry or category. This will be done based on the geography of your business and your target regions.
Strategy + Best Practices
Analyze and apply digital marketing best practices, trends and industry specific information to your current business performance and digital assets (website, social profiles).
Buyer Personas + Marketing Plan
Outline the framework of where and what your business should be marketing in order to be most successful online. This is your inbound marketing plan.
Inbound Experts + Execution
Our inbound marketing consulting arms you with specialists in each area to execute on the developed inbound marketing plan.
Reporting + optimization
Identify opportunities for business promotion or enhancement for online sales.
inbound marketing services
Capture and convert better leads with a proper inbound marketing strategy. We’ll help you identify high-value prospects with hyper targeted buyer personas. You’ll also need a home base for your operations. We can help decide the best tools and technology to use for your specific setup. CRM selection and implementation will help your team stay on the same page or work more effectively. From strategy, to setup, to your first sale – we’ll help set the trajectory of your inbound marketing system. We’re experienced with dozens of tools and have implemented them across multiple industries. Our expert guidance will set you up with the most cost-effective and (personal) energy-efficient options available. Connect with an Inbound Marketing Consultant today to get started so you can stop chasing leads.
Understand your target audience with unparalleled precision. We’ll help you craft crystal clear buyer personas that give a true picture of your prospects. We combine data science, demographics, psycho-graphics and years of direct experience to build your playbook of buyer personas. This will help your brand create messaging that resonates with your target audience. You will maximize marketing conversations with advanced techniques and personalized messages.
CRM Selection + implementation
Establish the best foundation possible for your business. We’ll take a macro-level view of your company to see what technology works best for your revenue, existing technology, team size, location and goals. Our advanced inbound marketing experience will help guide your decision toward the best CRM for your business in the long-run. Once your CRM is selected, we’ll help you get everything set up and running.
Inbound marketing strategy + plan
Bring it all together with a cohesive and consistent strategy across all channels. Our integrated marketing strategy ensures your brand/business is operating with clear intent. We’ll craft a custom game plan that works perfect for your team specifically. Even if you don’t want to use our pro inbound marketing services, we’ll still provide a clear playbook you can use in house. We’ll also train any team members or interns you want involved in your playbook execution.
Digital Presence enhancement
Maximize your digital authority with advanced strategies and social proof measures. We’ll amplify your social media presence and optimize your website experiences. Ensure your personal and professional brand presence are making a positive impression in all places.
CRM, Marketing & Sales Training
After your CRM is selected, we’ll help you make sure it is being used properly. Get the most bang for your buck by filling up seats with well-trained, competent and confident team members. We’ll set you up for any addition CRM education needed.
Lead + prospect nurturing
Keep the pipeline moving 24/7. We know that your sales need warm prospects and leads continuously moving forward. We’ll help you cultivate leads with an advance nurturing system that combines automation with mindful manual processes. You’ll be more confident knowing the sales pipeline is always moving prospects forward.
Don’t forget to take good care of your existing clients also. We know how to set up next-level nurturing campaigns that make clients feel loved, respected, and appreciated. Amplify your referral rate with a solid system that encourages happy clients to talk about their successful services.
Content creation + Promotion
Content is king in the digital realm. We’ll help your brand/business maximize content production and promotion across all relevant channels. From high-impact SEO articles, to fun and engaging holiday posts on social media – we can manage it all. We’ll craft the cohesive content strategy, then take care of both production and publishing if you want.
COMMON INBOUND MARKETING QUESTIONS
Inbound Marketing Vs. Outbound Marketing
Inbound marketing encompasses marketing efforts that drive customers to get in touch with you for more information on your products or services. Whereas, outbound marketing is generally defined as efforts that require you to be reaching out to other people through various methods in order to gain interest in your products or services. Some of these outbound marketing efforts may be emailing, LinkedIn marketing, direct mail, cold calling and more. Learn more about Inbound vs. Outbound marketing here
The benefits of inbound marketing consulting
Integrated marketing stack & system:
We’ve spent years learning, testing, and experimenting with all the marketing tools and toys you can think of. We’ve ran businesses using the same technology we recommend. You don’t always need the fanciest most expensive stuff. You just need a marketing stack + strategy that aligns with your business model and target audience.
Cohesive strategy, execution, and analytics:
Digital strategy is all about transparency and optimization. You need to see what going right, and fix what’s going wrong. Our inbound marketing consulting sessions will help you glue everything together. You’ll come out with a clear strategy, a simple playbook, and transparent analytics systems to monitor success.
WHAT DOES AN INBOUND MARKETING CONSULTANT DO?
B2C Inbound Marketing Consultants:
In most cases, an inbound consultant will help you clarify a cohesive strategy and infrastructure for your business. We take a look at the exact brand + target audience fit you are trying to achieve. We then lay out the roadmap of any tools, technology, or content needed to fulfill the strategy. By the end of your consulting sessions, you’ll have a clear playbook to start an inbound marketing system that feeds you customers consistently.
B2B Inbound Marketing Consultants:
Consulting sessions for B2B inbound systems have one simple goal: Build a system that gives you more high-quality prospects and leads. The primary focus for inbound consulting session is targeting. We get laser focused on the exact type of business you help. Then we build a custom-crafted game plan for your target audience. After successful consulting session, you’ll have a clear focus and strategy to build better business relationships that impact your bottom line.
Best options for Inbound Marketing tools & CRM setup
HubSpot Inbound Marketing & Consulting:
Master the worlds most popular marketing tool with professional consulting from certified pros. We understand HubSpot inside and out. We even use it ourselves. Our consulting sessions will show you how to leverage every nook and cranny of HubSpot for a more effective integrated marketing strategy.
Keap CRM Inbound Marketing & Consulting:
If you prefer to keep things light and lean, we sometimes recommend using Keap for your inbound marketing tool. The South Ventures team understands how to optimize operations and select the best tools to get the job done. You’ll learn that our Inbound Marketing Consulting sessions are perfect for helping you decide what CRM or technology to use for your business.
What companies use inbound marketing services?
B2C Inbound Marketing:
Most retail brands, ecommerce stores, and in-person services use inbound marketing as an effective channel and strategy. It helps keep new and returning customers for a longer duration. A proper inbound system also reduces or eliminates the need for annoying outreach, stressful sales pitches/quotas. Instead, you provide clear lanes for your target audience to come to you instead. Book an inbound consulting session to learn your target audience archetypes and how to get them coming to you continuously.
B2B Inbound Marketing:
The dream of any B2B business is to have clients knocking on your door. This is what a successful inbound marketing system will do for you. Any B2B service, in any industry is prime for an inbound system. Prospects and clients will be moving down the pipeline 24/7. Whether they are discovering an ebook from your brand, or booking a sales call through your automated email + calendar setup. You can always keep business moving. Book a B2B inbound marketing consulting session with South Ventures to get started.
What are buyer personas?
Buyer personas are more specific than the vague picture that demographic details paint. Some personal, consumer, and industry information that penetrates deeper into the buyer personas you’ll be building might include:
- Purchase-decision research methods (online, referrals, in-store comparisons, etc.)
- Preferred shopping channels (online, in-store, bulk/wholesale, etc.)
- Ideal expense ranges for particular types of items
- Preferred technology use (laptop, smartphone, etc.)
- Preferred communications channels (phone, email, social media, etc.)
- Measures of brand-loyalty or brand-diversity (favorite brands in industry, memberships to loyalty programs, top shopping channels/brands, etc.)
- Daily frustrations and purchase-decision frustrations
- Personal projects, goals, and aspirations
- Industry-specific challenges and values
- Industry, brand, or product-specific FAQs