Inbound Marketing Consulting
“Inbound marketing is a strategy that utilizes many forms of pull marketing – content marketing, blogs, events, SEO, social media and more – to create brand awareness and attract new business.”
What Is Inbound Marketing?
Inbound marketing is the targeted, yet sometimes broad effort, of getting new leads to your business in a controllable, automated and predictable way.
The inbound methodology is composed of three stages: attract, engage, and delight. Inbound businesses use the methodology to build trust, credibility, and momentum. It’s about adding value at every stage in your customer’s journey with you.
Why Inbound Marketing
There is so much to gain in doing your competitor research and hypothesizing or analyzing your current and future buyers. In doing so, you can use real data and numbers to help you identify what buyers to go after and where to steer your brand. By coming up with a holistic, cohesive digital marketing strategy for your business that covers multiple outlets, your brand will be in front of the people you want, when you want, constantly. Save money by being clear about where you’re going, what you’re doing and who you’re doing it for. South Ventures can help create your inbound marketing plan and buyer personas today!
- Research and audit your business, your competitors, your industry or category. This will be done based on the geography of your business and your target regions.
2. Analyze and apply digital marketing best practices, trends and industry specific information to your current business performance and digital assets (website, social profiles). Then the digital strategist will develop a digital marketing plan and goals for your business.
3. Outline the framework of where and what your business should be marketing in order to be most successful online. This is your inbound marketing plan.
4. Our inbound marketing consulting arms you with specialists in each area to execute on the developed inbound marketing plan.
5. Identify opportunities for business promotion or enhancement for online sales.
Inbound Marketing Vs. Outbound Marketing
Inbound marketing encompasses marketing efforts that drive customers to get in touch with you for more information on your products or services. Whereas, outbound marketing is generally defined as efforts that require you to be reaching out to other people through various methods in order to gain interest in your products or services. Some of these outbound marketing efforts may be emailing, LinkedIn marketing, direct mail, cold calling and more.
Best options for Inbound Marketing tools & CRM setup
HubSpot Inbound Marketing & Consulting:
Master the worlds most popular marketing tool with professional consulting from certified pros. We understand HubSpot inside and out. We even use it ourselves. Our consulting sessions will show you how to leverage every nook and cranny of HubSpot for a more effective integrated marketing strategy.
Keap CRM Inbound Marketing & Consulting:
If you prefer to keep things light and lean, we sometimes recommend using Keap for your inbound marketing tool. The South Ventures team understands how to optimize operations and select the best tools to get the job done. You’ll learn that our Inbound Marketing Consulting sessions are perfect for helping you decide what CRM or technology to use for your business.
The benefits of inbound marketing consulting
Integrated marketing stack & system:
We’ve spent years learning, testing, and experimenting with all the marketing tools and toys you can think of. We’ve ran businesses using the same technology we recommend. You don’t always need the fanciest most expensive stuff. You just need a marketing stack + strategy that aligns with your business model and target audience.
Cohesive strategy, execution, and analytics:
Digital strategy is all about transparency and optimization. You need to see what going right, and fix what’s going wrong. Our inbound marketing consulting sessions will help you glue everything together. You’ll come out with a clear strategy, a simple playbook, and transparent analytics systems to monitor success.
What companies use inbound marketing services?
B2C Inbound Marketing:
Most retail brands, ecommerce stores, and in-person services use inbound marketing as an effective channel and strategy. It helps keep new and returning customers for a longer duration. A proper inbound system also reduces or eliminates the need for annoying outreach, stressful sales pitches/quotas. Instead, you provide clear lanes for your target audience to come to you instead. Book an inbound consulting session to learn your target audience archetypes and how to get them coming to you continuously.
B2B Inbound Marketing:
The dream of any B2B business is to have clients knocking on your door. This is what a successful inbound marketing system will do for you. Any B2B service, in any industry is prime for an inbound system. Prospects and clients will be moving down the pipeline 24/7. Whether they are discovering an ebook from your brand, or booking a sales call through your automated email + calendar setup. You can always keep business moving. Book a B2B inbound marketing consulting session with South Ventures to get started.
What does an inbound marketing consultant do?
B2C Inbound Marketing Consultants:
In most cases, an inbound consultant will help you clarify a cohesive strategy and infrastructure for your business. We take a look at the exact brand + target audience fit you are trying to achieve. We then lay out the roadmap of any tools, technology, or content needed to fulfill the strategy. By the end of your consulting sessions, you’ll have a clear playbook to start an inbound marketing system that feeds you customers consistently.
B2B Inbound Marketing Consultants:
Consulting sessions for B2B inbound systems have one simple goal. To build a system that gives you more high-quality prospects and leads. The primary focus for inbound consulting session is targeting. We get laser focused on the exact type of business you help. Then we build a custom-crafted game plan for your target audience. After successful consulting session, you’ll have a clear focus and strategy to build better business relationships that impact your bottom line.
The Digital Strategy
Coming up with a digital marketing strategy should always be done on a business by business bases. No business is the same and neither is their ideal customer. Taking a step back and really getting intentional about what you’re doing and why you’re doing it is the most critical aspect of being successful digitally.
According to Hubspot “Your digital marketing strategy is the series of actions that help you achieve your company goals through carefully selected online marketing channels. These channels include paid, earned, and owned media, and can all support a common campaign around a particular line of business.”
- Set A Clear & Measurable Goal + Objective
- Know Your Audience & Your Ideal Buyers
- Know Your Brand Or Clarify Your Brand
- Research & Watch Your Competitors
- Measure & Adjust
The new standard of marketing.
As consumers more and more reclaim their buying autonomy from traditional advertising
tactics—conducting their own research to inform purchase decisions and exchanging
feedback on their experiences with each other and with brands, outbound marketing
strategies become increasingly antiquated. What’s more, outbound advertising campaigns
are extremely expensive, and can quickly exhaust even a robust marketing budget.
Ultimately, since buyers have grown weary of and good at ignoring interruptive advertising,
adopting marketing practices that are better suited to digital consumerism is imperative
to successfully promoting your brand.
Identify and monitor your audience with inbound analytics
The first step to identifying your target audience is to bring your marketing, sales, and customer service teams together to audit your current and ideal consumer bases. As a team, discuss the kinds of consumers you have already served, or those you believe your brand could serve best, and what behaviors your sales and services teams have noticed in your customers. These internal surveys should provide helpful answers to the following queries:
- What types of consumers engage with our brand, and what motivates them to make purchases here?
- What technical, demographic, and personal info about our prospects do we have?
- What are successes and failures have past marketing campaigns had?
- What are some frequently asked questions from prospects? from customers?
- What feedback on our products and brand-at-large have we received?
Bringing everyone in your firm onto the same page at the onset will ensure a common understanding of the importance of buyer personas to your inbound marketing strategy, and will facilitate brand-wide best engagement and delight practices down the road.
Craft buyer personas for personalized marketing
Buyer personas are more specific than the vague picture that demographic details paint. Some personal, consumer, and industry information that penetrates deeper into the buyer personas you’ll be building might include:
- Purchase-decision research methods (online, referrals, in-store comparisons, etc.)
- Preferred shopping channels (online, in-store, bulk/wholesale, etc.)
- Ideal expense ranges for particular types of items
- Preferred technology use (laptop, smartphone, etc.)
- Preferred communications channels (phone, email, social media, etc.)
- Measures of brand-loyalty or brand-diversity (favorite brands in industry, memberships to loyalty programs, top shopping channels/brands, etc.)
- Daily frustrations and purchase-decision frustrations
- Personal projects, goals, and aspirations
- Industry-specific challenges and values
- Industry, brand, or product-specific FAQs
Inbound marketing: the art of communicating without salesy messaging.
From this overview of the critical moments of the inbound marketing methodology (buyer
personas and the buyer’s journey, the marketing funnel and marketing machine, and the inbound marketing flywheel), it should be clear that the inbound strategy is a relationship focused approach to marketing successful inbound marketing campaign functions through one-to-one relationships with your prospects, creating bonds that leave positive impacts on both consumers and your brand.
Inbound is all about empathizing with consumers: delivering useful content tailored to the interests of legitimate prospects—on their terms, and thoughtfully helping them to navigate their buying decisions.
Stop cold calling and chasing leads. Upgrade to an inbound strategy
Traditional marketing campaigns have become both ineffective and cost-inefficient in the
digital age in large part because they invest large amounts of a brand’s capital into projecting widespread advertising onto audiences that include consumers who are unlikely to ever
become site-visitors, prospects, leads, or eventual customers of the brand. What makes an
inbound campaign so effective is that it targets those buyers who are most likely to have
legitimate interest in a brand’s offerings.
The essence of an inbound marketing strategy is delivering meaningful content that your
high-value prospects actually want in timely, relevant context. When you implement
the inbound methodology, you will:
- establish your business as a valuable resource for consumers, earning their trust
- engage effectively with prospects on their preferred channels and guide them
towards becoming sales-ready leads
- delight your customers, instilling brand-loyalty and encouraging them to become your biggest advocates