Content is the fuel that drives modern marketing systems to their full potential. Produce, publish and promote media made for your target audience.
What Is Content Marketing?
Content marketing is the strategic approach of using media as a tool to attract, engage, and convert potential clients into paying customers. It also serves as a great tool to satisfy existing customers with education, entertainment, and other resources. Essentially, a proper content marketing strategy acts as a wholly-owned media publishing platform for your business.
You can utilize content marketing to build brand awareness, develop authority in your industry, and capture targeted leads. You’ll also discover the benefits of a well-stocked library of content and resources over time. This media asset library will be useful for attracting, educating, and converting clients without manual work.
Why You need a Content Marketing Strategy
A proper content marketing strategy will reshape the trajectory of your brand. It is essential to any modern business. Content is the fuel that drives business and engagement in the digital era. You’ll discover the versatile media you’re developing can be used in so many different way to benefit your business. In most cases, you’ll start to develop a tribe of followers that consistently keep coming back for more content. This continuous consumption starts to build a familiarity with your brand’s “voice” and personality. Over time it builds trust and loyalty without direct conversations and calls in-person. It is vital to build brand awareness and long-term authority. Within months, you’ll find content marketing it is far more effective and sustainable than other marketing strategies.
Content Marketing Cycle
Definition of Content Marketing
The definition of content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.
The goal of this content often serves multiple purposes:
- Brand awareness & development
- Community building
- Convert prospects into customers
- Convert customers into loyal fans
- Increase sales, engagement, and retention
Benefits Of Content Marketing
The benefits of content marketing compound over time. You’ll discover that a cohesive content strategy will turn your brand into an icon of your industry. Premium content will give the impression your business is a thought leader. When potential prospects and current customers consume your content your brand remains top of mind. This ultimately reduces friction across any sales pipeline by enabling prospect to self-serve themselves content at their own discretion. A proper content marketing strategy is non-invasive and builds trust with people in a more credible way than other methods.
A few months of content marketing will kick-start a new era of authority and sales for your brand/business.
Content Marketing services
There is so much to gain with a modern content marketing setup. You’ll have the power to turn your brand into a media publishing powerhouse that commands the attention of your target audience.
In doing so, you can build authority, attract clients, and cultivate a community of loyal followers. We’ll help you with everything you need to plan, produce, and publish premium professional content. Your target audience will become continuous consumers keeping your brand top of mind.
Discover the difference an integrated content marketing strategy can make for your business. Our services will support you at any stage of building your empire. From startups to full-size enterprise companies, we’ll help you build an impressive media-based marketing system.
SWOT Analysis + Competition
Research and audit your business, your competitors, your industry or category. Discover what it takes to build best media for your industry.
Establish your brand’s voice as early as you can. By knowing your audience (buyer personas) you’ll be able to create a voice that will resognate with them. This will be implemented across all communication.
Ebooks , Blogs & Reports
Ebooks, checklists, blogging and reports are all examples of content marketing. We can help you identify the best topics, write and design all of your content.
Email marketing is it’s own beast, but we’ll help you through all of it. Email marketing is still one of the most effective marketing methods.
We’ll plan, produce, and execute your podcast or video strategy that attracts your target audience. We can help you with setup, scripts and ongoing management.
Download The complete inbound marketing 2020 master guide.
COMMON CONTENT MARKETING QUESTIONS:
what are the tYPES of content marketing?
Content marketing encourages marketing efforts that drive customers to get in touch with you for more information on your products or services. As opposed to outbound marketing which is generally defined as efforts that require you to be reaching out to other people through various methods in order to gain interest in your products or services. Content marketing inverts this equation and produces media for your target audience to consume. The exact type of media will vary based on what’s best for your target audience.
Checklists and how-to guides
Interviews and Podcasts
What are the best content marketing tools?
Integrated marketing stack & system:
We’ve spent years learning, testing, and experimenting with all the marketing tools and toys you can think of. We’ve ran businesses using the same technology we recommend. You don’t always need the fanciest most expensive stuff. You just need a marketing stack + strategy that aligns with your business model and target audience.
Cohesive strategy, execution, and analytics:
Digital strategy is all about transparency and optimization. You need to see what going right, and fix what’s going wrong. Our inbound marketing consulting sessions will help you glue everything together. You’ll come out with a clear strategy, a simple playbook, and transparent analytics systems to monitor success.
How does b2b content marketing work?
B2B content marketing often focuses on providing educational material or high-level insights that would be useful to the business you’re targeting. It can be as small as a simple PDF, or a professionally produced podcast. In the end, it’s about producing something valuable for your ideal customer.
how does b2c content marketing work?
B2C content marketing essentially established your brand as a media platform and hub for your target audience. The goal is to use content to build a community of like-minded people. The content also serves as a platform to build authority and provide thought leadership in your industry.
What are buyer personas?
Buyer personas are the anchor point of a successful content marketing system. All media production and publishing strategy is based on the personas establish in consulting and research sessions.
They are more specific than the vague picture that demographic details paint. Some personal, consumer, and industry information that penetrates deeper into the buyer personas you’ll be building might include:
- Purchase-decision research methods (online, referrals, in-store comparisons, etc.)
- Preferred shopping channels (online, in-store, bulk/wholesale, etc.)
- Ideal expense ranges for particular types of items
- Preferred technology use (laptop, smartphone, etc.)
- Preferred communications channels (phone, email, social media, etc.)
- Measures of brand-loyalty or brand-diversity (favorite brands in industry, memberships to loyalty programs, top shopping channels/brands, etc.)
- Daily frustrations and purchase-decision frustrations
- Personal projects, goals, and aspirations
- Industry-specific challenges and values
- Industry, brand, or product-specific FAQs
What is a content marketing system?
A content marketing system is the combination of the strategy, technology and media used to attract, engage and delight your audience. A successful content marketing system is the result of a cohesive strategy that captivates your target audience by providing media they actually want to consume. Often the content is educational or entertaining in nature.
The goal of an efficient content marketing system is to produce premium quality media at a feasible frequency. The exact medium often depends on your target audience. Some content systems are best for deliver a high volume of blogs and articles each day. Other content marketing strategies may produce 1 high-value video per week.
The last piece of a proper content marketing system is reliable analytics and reporting. You’ll need to track and monitor the success of your media and optimize future content.
Content marketing is a form of Inbound Marketing. Want to learn more about Inbound and content marketing, check out our Inbound Marketing 2020 Guide.
Contact South Ventures any time you need to implement or upgrade your content marketing system.